https://claireyoshioka.com/contact daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/1617235148587-CVA3GNY8XG2QXVZ9ZZW8/image-asset.jpeg Contact https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/1617234554399-DTT3N3Z8H28TKNOYYD2H/image-asset.jpeg Contact https://claireyoshioka.com/home daily 1.0 2025-04-02 https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/d8d67549-7067-49b1-a0fa-f4455448e375/splash-page.gif https://claireyoshioka.com/case-study-1 daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/84499c28-b8f4-400d-ae77-3b59b696f0b7/home.png Aggie's Flowers Case Study https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/a7d965ce-4f70-474a-8b6e-e118c4de3e76/address+book.png Aggie's Flowers Case Study https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/a1e0d56d-5572-416e-9d27-db2cd09c48b8/product+page.png Aggie's Flowers Case Study https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/69e5a696-ecb4-4a44-99e5-87c2a1c3a6da/checkout.png Aggie's Flowers Case Study https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/d8d67549-7067-49b1-a0fa-f4455448e375/splash-page.gif https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/7b44ae02-c5de-4ced-b3ce-2c40340faeef/paper+wireframes.jpg Aggie's Flowers Case Study - Paper wireframes Taking the time to draft different iterations of each screen of the app onto paper ensured the elements that made it to digital wireframes would be well-suited to address user pain points. For the address book, I prioritized a simplified, succinct layout to help users save time and reduce the amount of information on the page. https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/2ef8492e-3b34-4ef6-9c90-93397311ae51/address+book+lo-fi.png Aggie's Flowers Case Study - Digital low fidelity wireframes As the initial design phase continued, I based each screen layout and design on its respective feedback and findings from the user research. https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/ae553580-252e-4667-9707-681e24a5047f/lo-fi+prototype.png Aggie's Flowers Case Study - Low-fidelity prototype I created a low-fidelity prototype from the completed digital wireframes. The primary user flow (the middle row of frames) is completing a bouquet order through an address book entry so the prototype could be used in a usability study. You can view the low-fidelity prototype here. https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/c5d1f72f-37fd-42d9-81f3-65f91b85fdad/browse.png Aggie's Flowers Case Study - Mockups After the usability study, I added the “back” arrow to allow the user to move backwards in the flow (return to a previous page). I also decreased the number of products showing at once on the screen to allow more whitespace, breaking up the design a bit more. The second usability study also revealed some confusion during the checkout process (not pictured here). I split the delivery options for more clarity. Now, users can decided between have their order delivered as soon as possible or choosing a future date for it to be delivered. https://images.squarespace-cdn.com/content/v1/6065055218b622722c281503/01d9c312-6c69-4f0e-bc36-f0fcd700c035/hi-fi+prototype.png Aggie's Flowers Case Study - High-fidelity prototype The final high-fidelity prototype presented a cleaner, more intuitive user flow. I also added a splash screen and some screens for error messages. 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